The number of times a new chat has been started. Each time a customer opens the chat widget and begins a new conversation, it counts as one session. This helps you understand how much traffic your Sales Agent is getting.

The number of unique users who have used your Sales Agent. If the same person starts multiple chats, they are still counted as one unique user. This gives you a clear picture of your actual audience size.

The number of users who have come back to use your Sales Agent again. A high number here means customers find the Sales Agent useful enough to return. This is a good indicator of engagement and trust.

The total number of messages and actions your Sales Agent has performed. This includes all responses, product recommendations, and other interactions. It reflects how active and engaged your customers are in conversations.

The total revenue generated from direct orders placed through the chat. When a customer completes a purchase directly inside the conversation, the order value is tracked here.

The number of unique orders that have been placed directly through the chat. Each completed purchase counts as one order, regardless of how many products it contains.

The average value of direct orders placed through the chat. This is calculated by dividing Total Revenue by Total Orders. It helps you understand how much customers typically spend per order.

The total number of individual products that have been ordered through the chat. One order can contain multiple products, so this number can be higher than Total Orders.

The number of products that have been added to your store's shopping cart through the Sales Agent. This includes products that were added but not necessarily purchased.

The number of products that were shown to customers in the chat. Every time the Sales Agent recommends or displays a product, it is counted here. This shows how actively your catalog is being presented.

The number of times a customer has clicked on a product recommendation in the chat. Comparing this with Total Products Displayed gives you the click-through rate — how often displayed products catch the customer's attention.

The number of conversations that were started while a customer was browsing a specific product page. This tells you how often customers need help or more information while looking at a product.

The number of times a conversation has been transferred to a human operator. This happens when the Sales Agent cannot resolve the customer's request on its own. A lower number means the AI is handling more on its own, while a higher number may indicate areas where the Sales Agent needs improvement.